Media & Advertising Services Overview

Why us?

We are a highly professional and reliable company with a strong network in this region and abroad. Each of our clients is assigned an account manager to ensure an unmatched level of service. We work with you to determine your needs and help you to achieve them effectively. We can absolutely get a better price than any end-user while purchasing advertising in this region. We are fully capable of video conferencing if and when thereЎЇs a need for collaboration between teams in different cities. This style is a major time and money saver. Most large companies have their own in-house design team, but when placing ads on multiple platforms, adjustments will need to be made quickly. Our professional team can work to modify your ads upon request, while still following CI, further streamlining our service. Also, all media buys are followed up with a report from our company that will give an overview of the total package (including photographs and data). Ultimately, our service saves you time and money, while still providing you with the highest quality of service.

Why not them?

As stated earlier, there are over 100,000 advertising companies in China. The truth here is that the industry is scattered, unclear and a lot of the industry is still based on "Guanxi" and in some cases even kickbacks. This becomes clear when viewing the multitude of advertisments in western Chinese cities such as Xi'an, Chengdu and Chongqing. With our company, you will not be dealing with any of these unpredictable issues. You will be dealing with a hightly professional company in central and western China.

Media Platforms
We provide you with a variety of advertising options, all at the lowest prices possible.

Outdoor Media
Major outdoor media is intended to reach the masses with large, eye-catching visuals at highly trafficked locations. Locations are varied, but they all attempt to achieve a high number of impressions on the viewer, at a relatively low cost. They are great for passive messages that don’t require the consumer to use new information on their own.

Airport, Train Station, Transportation Hubs
These locations are highly trafficked and offer maximum exposure to new groups of people, although some will be residents will others will be visitors.

Tourist Destinations
Xian has many great tourist destinations that are visited by millions annually. These hotbeds of culture offer a unique opportunity to fuse your brand with traditional Chinese culture, while at the same time being culturally sensitive.

City LED Video Boards
LED video boards are available in a few choice locations in the city and can reach the masses, but with maximum visual impact.

TV & Radio
Television is still king in the media industry and is a top option for mass media penetration. Shaanxi TV and Xian TV are the two major local options in this region. Radio can be effective for events and short term impact, or when combined with a variety of other media.

Bus & Bus Stops
Buses and bus stops are highly economical ways to get your brand imagery and message out. Their total exposure to cost ratio is very beneficial when compared to some other media platforms, but does not suit every client.

Taxis
Taxis cover a wide area in Xian and have some key advantages. Cost inside and outside are relatively low. The outside reaches many pedestrians and other passengers, while the inside can reach a wide variety of middle class passengers who are more receptive to marketing messages.

Building LED and Naming Rights
One great way to get exposure for your corporate brand is to get large LED signs on building tops. These semi-permanent structures can help to firmly establish your company in this city. These types of options can often be extended to include building naming rights, further cementing your corporate image.

Elevators
There are several options here, including nice presentation, broad reach and better ability to accurately choose who sees your ads. After all, people usually have nothing to do in the elevator, and ads here will demand their attention. Options are primarily between standard still images and digital/motion picture images. When choosing, the greatest distinction between locations is commercial and residential.

Print Media
There are a few major newspapers in Xian, each with its own advantages. Magazines are excellent for creating new impressions, and allowing messages to sink in. They are also targeted to different demographics, and are a good choice when you are trying to hone in on one particular section of the market.

SMS Marketing
Although in some cases, it can be considered “obnoxious? if done tastefully through permission marketing, SMS marketing can be a highly effective tool by which to communicate messages directly to individuals.

Local Websites (again targeted to different demographics or industries)
There are a wide variety of choices for local websites. We have a few in different categories that we would recommend for a highly targeted approach.

Additional Services
 Video, radio and 3-D production, multimedia presentations
 Web design, flash, SEO, (typically optimized for Google/Baidu)
 Custom promotional events
 Custom design work, custom city guides for regional promotion
 Photography
 Marketing materials upgrade (the lifeblood of any sales team)
 Printing
 Expo Set up, Major event sponsorships

How We Work
 We can create a proposed custom plan -or-
 We can implement your plan directly
 Small % service charge
 All final decision making power is left in the hands of the client
 All documentation returned in a comprehensive report document
 We work with the client to make strategic adjustments where necessary